Google-new-GA4-features

Google new GA4 features

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform, which was released in October 2020. GA4 introduces a number of new features and enhancements that can help businesses to better understand their customers and improve their marketing and website performance. Some of the key features of GA4 include:

  1. Enhanced data privacy: GA4 includes a number of new features that help businesses to protect the privacy of their users and comply with data protection regulations. This includes the ability to automatically mask IP addresses, limit the data that is collected, and provide more granular control over data sharing.
  2. Cross-device measurement: GA4 includes a new feature called “User-ID,” which allows businesses to measure the behavior of users across multiple devices. This can help businesses to get a more complete understanding of the customer journey and the effectiveness of their marketing efforts.
  3. Improved event tracking: GA4 introduces a new event model that allows businesses to track and analyze user interactions with their website or app in more detail. This includes the ability to track custom events, as well as automatically track key user interactions such as pageviews and clicks.
  4. Enhanced machine learning capabilities: GA4 includes a number of machine learning-powered features, such as automatic event detection, anomaly detection, and predictive analysis. These features can help businesses to identify patterns and trends in their data and make more informed decisions about their marketing and website strategy.
  5. Enhanced integration with other Google tools: GA4 integrates more closely with other Google tools and services, such as Google Ads and Google BigQuery, which can help businesses to get a more comprehensive view of their marketing efforts and make more informed decisions.

Overall, GA4 introduces a number of new features and enhancements that can help businesses to better understand their customers and improve their marketing and website performance.

Google analytics 4 certification

To get certified in Google Analytics 4 (GA4), you can complete the Google Analytics for Power Users course, which is available on the Google Analytics Academy website. This course is designed for individuals who want to learn how to use GA4 to analyze and optimize their marketing and website performance.

The Google Analytics for Power Users course covers a range of topics, including how to set up and configure GA4, how to track and analyze website traffic and user behavior, how to use GA4’s machine learning-powered features, and how to use GA4 to optimize marketing and website performance.

To complete the course and get certified, you will need to pass a final exam, which consists of multiple-choice and true/false questions. Upon successful completion of the course and exam, you will receive a certificate of completion, which you can use to demonstrate your knowledge and expertise in using GA4.

The Google Analytics for Power Users course is self-paced and can be completed online. It is free to access, but you will need to create a Google account and sign in to access the course materials.

Overall, the Google Analytics for Power Users course is a valuable resource for individuals who want to learn how to use GA4 to analyze and optimize their marketing and website performance, and who want to demonstrate their knowledge and expertise in using GA4.

Senid Alihodžić

Senid is a creative professional with over 6 years of experience in the fields of graphic design, web design, and digital marketing. With a keen eye for detail and a passion for all things digital, Senid has a proven track record of delivering visually stunning designs and effective digital marketing campaigns that drive results. Whether you're looking to revamp your website or launch a new marketing campaign, Senid has the skills and experience to help you achieve your goals.

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